Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content

Between March 10 and April 23 there was an approximately 1478% increase in engagement with coronavirus-related content:

So – aside from the obvious – why are we obsessively consuming this content?
Why, when your area may not even have cases of coronavirus yet, do you find yourself reading and thinking about it constantly?
And can we – as marketers – reverse-engineer this mass viral content outbreak to better understand how information spreads?
Here are three key insights that doing this can teach us:
1. Understand behavioural psychology as it relates to our current circumstances.
In

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How to Survive Your First Recession (or Any Other Disaster) as a Freelance Copywriter

While the world at large is discovering Zoom and hoarding toilet paper, I am celebrating a milestone in my freelance copywriting business.
No, it wasn’t hitting the six-figure mark.
And no, I didn’t score an interview on an episode of MarieTV. At least yet.
It’s that I received the following email from a client in response to the COVID-19 outbreak around the world….
And I turned down the offer.

Before you type out a “WHY DIDN’T YOU TAKE THE OFFER TO GET PAID EARLY” comment, let me be clear…
I am grateful that after

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