Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had Read More…
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How to Craft Question Headlines that Don’t Flop

During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content Read More…
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Clickbait, Insomnia, and Writing Fears … Nevermore

You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?” Read More…
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Clickbait or Damn Good Headline?

When I review applications from students in our Certified Content Marketer training program, I get to read some great content. And giving feedback on headlines to make them more powerful is one of my favorite parts of the process. My reason for that is simple. No one will ever know how good your content is Read More…
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Ask Yourself These 3 Simple Questions to Craft Better Headlines

Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer.
Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely.
Headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want to find out more.
To review the next headline you write from the perspective of an editor who is focused on audience engagement, here are three simple questions you can ask yourself.
A guide to finding the right words
Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be:

Who will benefit from this content?
How do I help them?
What makes this content special?

The answers to these questions most likely won’t produce the exact headline you’ll use. Rather, they’ll help mold your headline draft into a persuasive message that reaches and connects with the people you want to attract to your content.
To keep the process of infusing your headline with meaning and fascination simple, I recommend answering each question in one to two sentences.
If you need to write more, recognize your opportunity to fine-tune your goal for the content before revisiting these headline questions.
Let’s look at the important information each question will help you cultivate

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How to Use the 5 Stages of Audience Awareness to Dominate Online

In the last episode of Rough Draft, Demian Farnworth walked you through the magic that is an Upworthy headline as an introduction to a concept called “The 5 Stages of Audience Awareness.”
The actual name is “The 5 Stages of Market Awareness” — a concept originally developed by Eugene Schwartz.
But Demian modified it for our purposes.
Every product or idea goes through these stages. And to maximize your chances of getting noticed (and getting read), you’ve got to know which stage your audience is in.
In this 9-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

What to do when your reader is weary of your headlines
How to write a headline when competitors start copying you
When you should elaborate on and enlarge the mechanism
How to write a headline if your product or idea is in stage one
The simple way to revive a dead product or idea (unfortunately, most people start here)

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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3 New Ways to Write a Headline (and When to Use Each)

Which desire you lead with in your headline matters. Get it wrong, and even the greatest copy won’t matter.
Get it right, however, and the world will beat a path to your door.
See, your headline is the bridge between your customer and your product. And there are basically three ways of channelling that desire in a headline.
In this 7-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

The three different ways to channel desire (and when to use each one)
Why the New York Times will never write a fancy headline
The Men’s Health sales letter that makes Demian groan
How to write a specific type of headline when your reader doesn’t know about your product or his problem
The benefit of being strong (lifting heavy office furniture or fighting anyone you want)
And so much more!!!

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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