Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had Read More…
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How to Craft Question Headlines that Don’t Flop

During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content Read More…
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Clickbait, Insomnia, and Writing Fears … Nevermore

You can tell we’re heading into Halloween — around the blog, our thoughts have been turning to topics dark and creepy. On Monday, Stefanie Flaxman brought up a thorny question — is it okay to use all of those fiendishly effective headline techniques, or do we run the risk of turning our content into “clickbait?” Read More…
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Clickbait or Damn Good Headline?

When I review applications from students in our Certified Content Marketer training program, I get to read some great content. And giving feedback on headlines to make them more powerful is one of my favorite parts of the process. My reason for that is simple. No one will ever know how good your content is Read More…
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Ask Yourself These 3 Simple Questions to Craft Better Headlines

Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer.
Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely.
Headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want to find out more.
To review the next headline you write from the perspective of an editor who is focused on audience engagement, here are three simple questions you can ask yourself.
A guide to finding the right words
Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be:

Who will benefit from this content?
How do I help them?
What makes this content special?

The answers to these questions most likely won’t produce the exact headline you’ll use. Rather, they’ll help mold your headline draft into a persuasive message that reaches and connects with the people you want to attract to your content.
To keep the process of infusing your headline with meaning and fascination simple, I recommend answering each question in one to two sentences.
If you need to write more, recognize your opportunity to fine-tune your goal for the content before revisiting these headline questions.
Let’s look at the important information each question will help you cultivate

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