8 Incredibly Simple Ways to Get More People to Read Your Content

Your precious words. You know they’ve got to be right to attract the audience you want.
You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?
Nobody reads them. No comments, no tweets, no sharing on Facebook.
It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content.
Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.
Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention.
Impatient searchers
Jakob Nielsen’s seminal web usability study from 1997 showed that 79 percent of web users scan rather than read.
Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere.
The web is a “lean forward and participate” medium. Television, by contrast, is a “lean back and let it wash over me” medium.
What can you do to engage your readers so they lean into your content, stay on your pages, and interact with your information?
Make it snappy
To write successfully for the web, you need to forget some of what you learned in English composition class.
Accept that people scan web pages, rather than reading them in detail, and work with this reality rather than fighting it.
If you want to cover a complex topic, consider breaking

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