“The greatest thing by far is to be a master of metaphor.” – Aristotle Aristotle and countless other masterful communicators…
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Category: Writing
The Inigo Montoya Guide to 27 Commonly Misused Words
“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The…
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8 Transformative Edits to Strengthen Weak Content Writing
What does a rough draft of a blog post have in common with all of the other blog posts by…
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Do You Make These 7 Mistakes When You Write?
It’s time to review some nasty writing mistakes that damage our credibility. Not normally a fun task, but absolutely necessary….
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When You’re Ready for a Change, Don’t Hesitate
This is the last Copyblogger Weekly of the year — and the decade! And actually, it’s the last Copyblogger Weekly…
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How to Build a (Real) Writing Business
Getting your first paid writing gig is really exciting. It’s an accomplishment and a turning point. You might actually be…
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9 Essential Elements of Effective Content Marketing
You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content…
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Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today
Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly….
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The 5 Things Every (Great) Marketing Story Needs
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories…
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3 Things I Learned Moving from Content Marketer to Thriller Novelist
I started working in the content marketing industry 20 years ago. Everything I did from the start until 2018 revolved…
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