The gap between a bad and good data visualization is small.
The gap between a good and great data visualization is a vast chasm!
The challenge is that we, and our HiPPOs, bring opinions and feelings and our perceptions of what will go viral to the conversation. This is entirely counter productive to distinguishing between bad, good, and great.
What we need instead is a rock solid understanding of the updraft we face in our quest for greatness, and a standard framework that can help us dispassionately assess quality.
Let’s do that today. Learn how to seperate bad from good and good from great, and do so using examples that we can all relate to instantly.
We’ll start by looking at the two sets of humans who are at the root of the conflict of obsessions and then learn to assess how effective any data visualization is in an entirely new way. If you adopt it, I guarantee the impact on your work will be transformative.
The Conflict of Obsessions.
There are two parties involved in any data visualization.
1. Analyst/Data Visualizer. As I’ve passionately shared frequently on this blog, we, Analysts, are all in the business of persuasion. We work against that desired outcome because when we work on creating a data visualization, here are our top-of-mind concerns/desires/perspectives:
How can I cram as much as I can into the graphic?
What can I include to ensure everyone clearly gets just how much work I did?
How much of my agenda do I need to make overt, and how much can I make covert?
Is there something I can add to increase the chances that this will go viral and result in fame and glory?
Ok. I’m only teasing.
But, as an
I worry about data’s last-mile gap a lot. As a lover of data-influenced decision making, perhaps you worry as well.
A lot of hard work has gone into collecting the requirements and implementation. An additional massive investment was made in the effort to perform ninja like analysis. The end result was a collection trends and insights.
The last-mile gap is the distance between your trends and getting an influential company leader to take action.
Your biggest asset in closing that last-mile gap is the way you present the data.
On a slide. On a dashboard in Google Data Studio. Or simply something you plan to sketch on a whiteboard. This presentation of the data will decide if your trends and insights are understood, accepted and inferences drawn as to what action should be taken.
If your data presentation is good, you reduce the last-mile gap. If your data presentation is confusing/complex/wild, all the hard work that went into collecting the data, analyzing it, digging for context will all be for naught.
With the benefits so obvious, you might imagine that the last-mile gap is not a widely prevalent issue. I’m afraid that is not true. I see reports, dashboards, presentations with wide gaps. It breaks my heart, because I can truly appreciate all that hard work that went into creating work that resulted in no data-influence.
Hence today, one more look at this pernicious problem and a collection of principles you can apply to close the last-mile gap that exists at your work.
For our lessons today, I’m using an example that comes from analysis delivered by the collective efforts of a top American university, a top 5 global consulting company, and
I believe deeply in the value of making data accessible.
In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). There is something magical about taking the tons and tons of complexity that lurks in our data, being able to find the core essence, and then illustrate that simply. The result then is both a mind and heart connection that drives action with a sense of urgency. #winning
While I am partial to the simplest of visualizations in a business data context, I love a simple Bar Chart just as much as a Chord or Fisher-Yates Shuffle. As we have all learned, tools matter a lot less than what we do with the tool.
In this post I want to inspire you to think differently. I’ve curated sixteen extremely diverse visualization examples to do that. By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. My primary goal is to expand your horizon so that we can peek over and see new possibilities.
To spark your curiosity, the visuals I’ve worked hard to find for you cover the US debt, European politics, lynching and slavery, pandemics, movies, gun control, drugs and health, the Chinese economy, and where we spend our lives (definitely review this one!).
The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations:
1: The Simplicity Obsession
2: If Complex, Focus!
3: Venn Diagrams FTW!
4: Interactivity With Insightful End-Points
5: What-if Analysis Models
6: Turbocharging Data Visuals with
The difference between a Reporting Squirrel and Analysis Ninja? Insights.
As in, the former is in the business of providing data, the latter in the business of understanding the performance implied by the data. That understanding leads to insights about why the performance occurred, which leads to so what we should do.
Do you see how far away a Reporting Squirrel’s job is from that of an Analysis Ninja?
For one, I hope you see the massive investment in self-development of business skills required to have the foundation required to get to the why and, even more, the so what.
Pause. Reflect on the implication of that why and so what on your current skills/career.
I’m sure you came up with a set of actions you can take to evolve from a squirrel to a ninja, or, if you are already a ninja, how to become even more awesome at ninja’ness.
One of the actions that both clusters will come up with is the ability to communicate the insights you discover. Even if you have really amazing why and so what, I’ve observed many Analysts die at the last mile: Presenting their whys and the so whats, in the form of stories.
In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill!
Ok, ok. I kid. I kid.
It is really 88%. : )
Tom Fishburne’s wonderful cartoon is here for another purpose.
We send out our multi-tab spreadsheets, our best Google Analytics custom reports, our great dashboards full of data , and more to the tactical layer of data clients. The Directors, the Marketers, the Optimization employees and our resident social media gurus. The valiant hope is that they will