“It is our choices, Harry, that show what we truly are, far more than our abilities.” – J.K. Rowling That…
The post Smart Choices that Lead to Impressive Content and Copywriting Results appeared first on Copyblogger.
I finally did it. After years of presenting examples of great content I’ve found while feeding my YouTube habit, I…
The post A Micro Audience: Your Macro Win appeared first on Copyblogger.
The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of…
The post How to Improve Audience Engagement Without Writing 10 Times More Content appeared first on Copyblogger.
There are so many questions your customers may have and a big category you may not be addressing is the HOW: “How is it made? How is it done? How can I fix this?” So many companies don’t show the how because they’re afraid the customer will end up doing the thing themselves, but we’ll discuss why this couldn’t be further from the truth.
When showing someone HOW to do something, by being open and transparent, you’re building trust with them. You have nothing to hide. And they’ll realize – they can count on you when providing that service and you know what you’re doing. You’re more likely to be retained for your services because you’ll be viewed as someone who can be trusted to do the job the right way the first time.
We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get Read More…
The post Get Your Website Firing on All Cylinders (Visually and Verbally) appeared first on Copyblogger.
When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He Read More…
The post 3 Simple Keys to a Successful Video Strategy appeared first on Copyblogger.
Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed Read More…
The post The Bold and the Stressful: Smart Ways to Make a Big Move appeared first on Copyblogger.
Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results. As a former TV journalist, I know that video is a powerful way to reach people — and being on camera regularly solidifies your connection with your audience. I had the pleasure (sarcasm intended) of Read More…
The post A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps appeared first on Copyblogger.