Make the Most of Customer Questions by Showing Them HOW and Build Lasting Relationships

There are so many questions your customers may have and a big category you may not be addressing is the HOW: “How is it made? How is it done? How can I fix this?” So many companies don’t show the how because they’re afraid the customer will end up doing the thing themselves, but we’ll discuss why this couldn’t be further from the truth.

When showing someone HOW to do something, by being open and transparent, you’re building trust with them. You have nothing to hide. And they’ll realize – they can count on you when providing that service and you know what you’re doing. You’re more likely to be retained for your services because you’ll be viewed as someone who can be trusted to do the job the right way the first time.

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Get Your Website Firing on All Cylinders (Visually and Verbally)

We’re coming into the last two months of the year (how), and our minds tend to naturally turn to: “How in the expletive-of-choice am I going to hit my goals for this year?” One word, baby: Tactics. This week was about rolling those sleeves up and making it happen. Whether you want to finally get Read More…
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3 Simple Keys to a Successful Video Strategy

When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He Read More…
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The Bold and the Stressful: Smart Ways to Make a Big Move

Sometimes, you just have to muster your courage and do something Big. It might mean making a brave statement with your content, or creating a splash by launching something new and amazing. On Monday, Brian Clark shared a strategy for telling a more gripping story by using the framing power of contrast. And he showed Read More…
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A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps

Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results. As a former TV journalist, I know that video is a powerful way to reach people — and being on camera regularly solidifies your connection with your audience. I had the pleasure (sarcasm intended) of Read More…
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