What Is a Swipe File? (And Why Every Copywriter Needs One)

A swipe file is a collection of memorable content that you can use for copywriting ideas. Save what you love on websites, landing pages, pricing pages, blogs, emails, ads, etc. Then, when the well runs dry, you’ve got a handy file of inspiration.

If you struggle with knowing where to start on a copy project, add an organized swipe file to your copywriting toolbox.

I depend on my swipe file for the many copywriting projects I work on as conversion copywriting lead at Copyhackers Agency.

Copywriting would be way

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What Is UX Copywriting?

UX copywriting, or user-experience copywriting, is the act of writing and structuring copy that moves digital users, like visitors and customers, toward accomplishing a goal in an intuitive way. 

Let’s start by viciously ripping that term – UX copywriting – apart.

UX = user experience

UX describes how, when and why people interact with a product or service – and how they feel about their experience. If you wear clothes, eat food and have a roof over your head, you’re having multiple user experiences every single second. 

Let’s use an article of

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