Think you’re not in a position to learn how to write like Hemingway? Many business people faced with the task…
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Category: Copywriting
Did Alanis Morissette Get Irony Right?
“Isn’t it ironic? Don’t you think?” — Alanis Morissette Many people struggle with irony in their writing, despite the media…
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How to Write Bullet Points People Actually Want to Read
There are countless reasons why you’ll want to learn how to write bullet points. Blog posts, tweets, and tens of…
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4 Vital Elements of Appealing Copywriting Offers
If you’ve got something to sell, at some point you’re going to need to present an offer. In other words,…
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Aristotle’s Ancient Guide to Compelling Copy
A long, long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids…
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Solve 3 Painful Writing Problems with This 5-Step Process
I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern developed: How…
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Unleash Your Inner Dork to Become a Better Copywriter
Whether you’re promoting a product, a service, or just an idea, exuberance sells. One of the reasons why content marketing…
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Content Marketing: A Truly Winning Difference
In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp…
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What’s the Difference Between Content Marketing and Copywriting?
From a traditional marketing standpoint, there’s a simple answer to the question, “What’s the difference between content marketing and copywriting?”…
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Persuasive Video Strategies that Prompt Action
Persuasive video can be a highly effective and engaging form of content. But all too often, it’s … well, not….
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