Category: Copywriting

How to spot bad headlines before they make your visitors bounce – an intro to easy copy validation

User testing tools aren’t just for user testing experts.
In fact, five-second tests offer a quick, easy and (relatively) cheap way for copywriters and digital marketers to run quick checks on their copy (“copy validation”).
Most of us know we need to use data to help us know what to write. But you should also use data to help you spot if you hit or missed the mark.
That’s where copy validation comes in. When you validate your copy, you boost confidence in your work knowing that it’s making a great

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Breakthrough-or-bust emails

Best practices create mediocrity.

That’s my take, at least.

It’s also Dilbert’s take, I’ve just discovered:

Something performs well a thousand years ago or twelve days ago, and it becomes a better practice. The repeated use of it turns it into a best practice – folks start to see it everywhere and think, Well, that’s gotta be THE way to do X. And then they start spreading that best practice in some part of their world, whether that’s within a five-person marketing department or across a 2000-person audience

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The ‘Complete-Nobody’ Guide to Guest Posting Fame and Fortune (By the Guy Who Built a Career Out of It)

Once upon a time, I was a nobody…

A little over five years ago, I found myself unemployed and unemployable.

That’s not hyperbole.

Before launching into guest posting and content marketing, my first dream – if you can believe it – was to be a pastor. I earned my undergraduate degree in English and went on to graduate school for a Masters in Divinity.

Then, my life imploded. 

It started with a wrecking-ball event out of my control and culminated in a bomb I assembled with my own two hands – made of

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