Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer.
Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely.
Headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want to find out more.
To review the next headline you write from the perspective of an editor who is focused on audience engagement, here are three simple questions you can ask yourself.
A guide to finding the right words
Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be:
Who will benefit from this content?
How do I help them?
What makes this content special?
The answers to these questions most likely won’t produce the exact headline you’ll use. Rather, they’ll help mold your headline draft into a persuasive message that reaches and connects with the people you want to attract to your content.
To keep the process of infusing your headline with meaning and fascination simple, I recommend answering each question in one to two sentences.
If you need to write more, recognize your opportunity to fine-tune your goal for the content before revisiting these headline questions.
Let’s look at the important information each question will help you cultivate