“Isn’t it ironic? Don’t you think?” — Alanis Morissette Many people struggle with irony in their writing, despite the media…
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Category: Content Marketing
How to Write Bullet Points People Actually Want to Read
There are countless reasons why you’ll want to learn how to write bullet points. Blog posts, tweets, and tens of…
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Want New Customers Faster? Avoid This Rookie Marketing Habit
When you publish regularly, you might be super passionate about a certain topic, but that passion doesn’t guarantee you’re going…
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Aristotle’s Ancient Guide to Compelling Copy
A long, long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids…
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Solve 3 Painful Writing Problems with This 5-Step Process
I once asked the Copyblogger community to name their biggest writing problems. From the many responses, a pattern developed: How…
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The Meticulous Writer’s 12-Step Blogging Checklist
Do you use a blogging checklist before you publish? While planning your content calendar is the first part of your…
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Content Marketing: A Truly Winning Difference
In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp…
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Where to Begin When It’s Time to Edit Your Content
Overcoming perfectionism while content editing is not an excuse to publish sloppy or uninspired writing. Content that works for your…
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What’s the Difference Between Content Marketing and Copywriting?
From a traditional marketing standpoint, there’s a simple answer to the question, “What’s the difference between content marketing and copywriting?”…
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A Low-Tech Content Calendar to Plan, Organize, and Share Your Ideas
Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle, new writers must…
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