“The greatest thing by far is to be a master of metaphor.” – Aristotle Aristotle and countless other masterful communicators…
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Category: Content Marketing
Content Marketing: A Modern Guide
What is content marketing? Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There…
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Is F.E.A.R. Holding You Back?
I’ve written in the past about the nasty effects of fear — how it can lead to procrastination, creative blocks,…
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Why People Don’t Want the ‘Real’ You
Everywhere you turn these days, you hear about authenticity. They say you’ve got to be real in order to connect…
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The Root of Impostor Syndrome in Creative Business (and Two Steps to Temper It)
Philosophy of art has been an interest of mine for quite some time. But philosophy of professional art is a…
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4 Unexpected Methods for Becoming an Authority on Nearly Any Subject
One of the keys to online success is authority. The key to authority is knowing what the heck you’re talking…
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The Inigo Montoya Guide to 27 Commonly Misused Words
“You keep using that word. I do not think it means what you think it means.” – Inigo Montoya, The…
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8 Transformative Edits to Strengthen Weak Content Writing
What does a rough draft of a blog post have in common with all of the other blog posts by…
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Overcome This Common Marketing Mistake that Makes You Want to Quit
As a coach and consultant, I see a lot of businesses and brands struggling with the same common marketing mistake….
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10 Sure-Fire Headline Templates that Work
Looking to add some new templates to your arsenal of headlines that work? Let’s move beyond the common ones you…
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