Building an audience involves a lot of trial and error. But those who wish to have their own audiences make…
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Thursday is Thanksgiving in the U.S.! If you’re taking some time off, have a happy and safe holiday — and…
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Somehow, we’ve nearly reached the end of the year. If you’re in the U.S., this week is all about gratitude,…
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This is a week of strong opinions on Copyblogger — designed to make you more productive, wiser, saner, and maybe even happier. We want you to do amazing things, so we’re not pulling any punches. On Monday, Stefanie Flaxman encouraged us to get a handle on our information overwhelm, starting with getting smarter about the Read More…
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Maybe you have hopes and dreams about making a living online. Maybe you’ve envisioned a beautiful future where you work four hours a week, you never trade time for money, you sail through a life of ease because you’ve learned to “work smart” and figured out “one weird trick.” The internet doesn’t care. The internet Read More…
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How was your long weekend? Or, if you don’t live in the States, how was it watching all your U.S. pals enjoy the long weekend? This was Labor Day week in the U.S., which means about half of my compatriots are running around this morning thinking it’s Wednesday, the other half think it’s Friday already, Read More…
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Let’s get something important out of the way: It’s okay to have fears. Actually, it can be good to have fears. Especially when it comes to any kind of entrepreneurial venture. Fear can keep you working hard. Fear can keep you asking the right questions. Fear can keep you from taking any success for granted. Read More…
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Can I really earn a living with digital products and services? The answer is yes, you can. And you can enjoy the personal and professional freedom that comes along with it too. Already prepared to move forward? Here’s how to start your Digital Commerce Academy membership today, so you can learn the strategy and tactics Read More…
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Once upon a time, there was a straightforward solution to “monetizing” your website when you got tired of trying to make AdSense work:
Write an ebook!
Having something of your own to offer, even a simple $7 ebook, virtually always beats trying to monetize your traffic with advertising.
And that’s still true. (In fact, sales of ebooks hit $9 billion in 2015.)
But as more and more people have taken that advice, we need to get a little more strategic to build strong businesses around ebooks.
It can still be done, and I’ll be talking about folks who are doing it. But you can also let ebooks become part of a bigger game, within a larger digital business strategy.
The straight ebooks-for-sale play
We all know that some fiction authors are making a killing selling digital-only books on Amazon.
In fact, a few of those authors are dear friends of ours.
But that’s not what we’ll be talking about today. The world of fiction is a fascinating one in its own right, but the other type of ebook — the somewhat traditional “information product” designed to teach something valuable — is one we have a lot of experience with.
Two powerhouse ebook publishers
It’s getting trickier to build a business around ebooks alone, but if you look at Darren Rowse’s Digital Photography School, that site grew to an ecommerce powerhouse on the strength of ebooks.
(In recent years, DPS has expanded to offer courses as well — a natural evolution that can be remarkably profitable.)
The DPS ebooks
This week’s guest is a self-learner. She aspires to help people’s small businesses succeed beyond their wildest dreams by making social media marketing plain and simple to understand and implement. She is Laura Roeder, and she is a Digital Entrepreneur.
In this episode, Laura walks you through her journey as a digital entrepreneur:
How being a mom has influenced her ability to reap the benefits of digital entrepreneurship
How all the small choices she’s made over the years have added up to something incredible
Why constantly innovating helps her deal with the challenge of bringing in new customers
The one word she’d use to describe where see wants to take her business in the future … and why you should strive for it too
Plus, Laura answers my rapid-fire questions at the end in which she reveals why she’s been keeping her phone in another room at night.
Listen to this Episode Now
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