From Podcast Host to Full-Blown Personal Brand Entrepreneur, with Colin Gray

The Podcast Host, Colin Gray, joins the show as he shares how he’s developed his podcast into a long-standing business based around his personal brand.
Chris and Colin also talk about the CEO mindset, marketing strategies for your podcast, and what he has planned for The Podcast Host in the future.
On this episode of Youpreneur FM, we shine the spotlight once again on the topic of podcasting, specifically on how to build, monetize, and grow your personal brand around one.
Here to shed some light on this as well as share his own experiences is The Podcast Host and Youpreneur Member, Colin Gray, who joins the show as we chat about transitioning from podcasting into a wider content plan, the CEO mindset, and using live events as a flagship for your personal brand.
We also go into how we work our podcasts into our marketing strategies, the major factors Colin considered when developing his personal brand, and what he has in store for The Podcast Host.
You’ll also get to hear our content repurposing strategies and how to make the most of them. Get ready and tune in for that plus so much more on today’s episode!
In this 47-minute episode, Colin and I discuss:

How to get the most out of your podcast episodes in your marketing strategies
What are the benefits of keeping it simple when it comes to the tech aspect of podcasting
How gaining funding helped Colin develop skills to grow his business
Colin talks about creating seasons

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3 Simple Ways to Bust Stereotypes and Craft a Remarkable Message

On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news.
We were moving to San Antonio, Texas.
I was devastated. Texas? I imagined what our new home would look like.
We’d be miles from any neighbors — who would all look like they walked straight off the “Hee Haw” set — with a dusty, rock-filled front yard punctuated by the occasional tumbleweed rolling by.
If only I had access to online content back in those days, I wouldn’t have been terrified at all by the silly stereotypes I believed to be true.
Here’s the thing — our customers are terrified, too. They’re operating based on stereotypes, fears, and misconceptions.
But every day, the internet makes it easier to inform and educate them so we can bust through stereotypes and really connect.
Their false assumptions don’t stand a chance when you use the three techniques below to create a remarkable message that engages your prospects.
1. Showcase your product
Video is ideal for showing exactly how your product works and why it’s the best on the market.
One company that does this well is OtterBox, whose YouTube channel features lighthearted product demos and user-submitted stories that show customers putting OtterBox technology cases to the test.
Your video doesn’t have to be fancy. It’s more important to:

Take the time to develop a compelling story
Write a script; don’t wing it
Edit carefully so your video comes in under three minutes — bonus points if it’s under

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Up Periscope: Why Twitter’s Live Streaming App is a Personal Branding Game-Changer

Today’s episode of Youpreneur.FM is all about the latest social media favorite, Periscope, and how it’s taking the online marketing world by storm.
Chris gives tips on how to start your own scopes and how he’s been able to monetize the app himself.
He has seen firsthand how this app increases personal brand recognition like nothing else on the market right now. In fact, Chris is such a believer, he has devoted an entire show to helping you utilize Periscope for building your audience and your business.
Chris highlights some of the biggest benefits and useful tips so you get the most bang for your Periscope buck. He talks about how best to engage your viewers, why you must be consistent with your Periscope schedule, why you should watch your replays, and a whole lot more!
In this 14-minute episode of Youpreneur, host Chris Ducker discusses:

How to create the most powerful headline for your scope
Why and how to take your viewers into your scope with you
Why should you ask for what you want from your audience?
What’s the best way to set up your scope schedule?
Can you make money using Periscope?
Much, much more!

Click Here to Listen toYoupreneur.FM with Chris Ducker on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post Up Periscope: Why Twitter’s Live Streaming App is a Personal Branding Game-Changer

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How to Create a Visual Brand and Fight the Dark Forces

Have you seen Star Wars? Of course you have.
My colleagues at Copyblogger are a little crazy about this movie, so when they found out that I had never seen Star Wars, they all freaked out.
The next day, I received a package with the complete trilogy on Blu-ray (the original one, of course) from our Chief Digital Officer, Chris Garrett.
I rushed to my TV set and watched them all at once.
I really enjoyed the films, but the visual branding of the dark forces really held my attention.
What can we learn about building a visual brand from Star Wars?
Find the right balance
Let’s first look at the handsome fellows that make up the dark forces:

Maybe they all look a little too plain or boring, but they are amazingly cohesive and elegant (good job, Darth Vader!).
Now, let’s look at the good guys:

They’re definitely more interesting, but there is no consistency at all here. They might all work for a good cause, but their visual representation is poor.
You want your brand to fall somewhere between these two examples.
Your visual branding should be simple, polished, and cohesive — but with a little touch of Chewbacca.
And that’s what we’re going to talk about today …
What is a visual brand, and why is it important?
On the Internet, your competition is just a few clicks away, so it’s really important to have a strong visual presence. You want to capture attention immediately and invite people to engage with your content.
Visual branding

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The Key to Creating an Irreplaceable Podcast

This post is about toothpaste.
And about being different.
And the wise words of two brilliant women.
And Champagne.
And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.
Let’s start with the words of those two brilliant women.
Different is better than better. — Sally Hogshead
In order to be irreplaceable, one must always be different.
— Coco Chanel
To be clear: There is nothing wrong with being better. Neither Ms. Hogshead nor Ms. Chanel would argue differently.
Being better than your competition is a good thing — offering a better product, delivering better quality, providing better access to better information, etc.
It’s just not good enough. Certainly not anymore.
Now click this link. It’s a picture. It will open in a new window. Look at it. Come back.
What did you notice first?
The toothpaste … or the woman in the aisle holding the glass of Champagne?
The Internet is just one big toothpaste aisle
That’s really all it is.
You can try to attract attention by offering a better toothpaste, and maybe even a shinier box … or you can demand attention by being the woman in the aisle holding the glass of Champagne.
How do you know the woman in the picture doesn’t have the best toothpaste the world has ever known in that satchel she has draped across her arm? You don’t. She might. She might not.
Either way,

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The Overlooked ‘Details’ that Can Get Your Business Noticed

You’ve told people what you do and they’re still not interested? The answer might be right under your nose …
In this episode of Hit Publish, we’re going digging for gold as we look at one way to make sure you’re telling the best story about your business or service.
Quite often, when you Hit Publish on content for your own business, it’s easy to miss the golden details that build engagement and interest in your offer.
In fact, quite often business owners think these golden details are innocuous and not worth mentioning. That’s a mistake you definitely want to avoid.
Because to your customer, they can be the make-or-break details about whether they feel confident enough to do business with you.
Tune in to this episode of Hit Publish to find out:

Why the start of the “Dear Amy” agony aunt column could be the end to your Hit Publish problems
How seven words from Alfred Hitchcock (and an explosive story) help you write content that engages your customer
How Disney World nailed the use of “Golden Details” to build the value of their brand
The 15 minute activity you can do today to reveal the Golden Details of your business

Click Here to Listen toHit Publish on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

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A Behind-the-Scenes Look at the Growth and Rebranding of No Sidebar

Today’s episode of No Sidebar is an inside look at the why and what of the NoSidebar.com rebrand.
When you experience growth of any kind, it’s natural to make an assessment of the changes that might become necessary in order to scale properly.
Such was the case with NoSidebar.com, and Brian Gardner thought it would be fun to share the experiences he had while putting it through a transformation.
In this 13-minute episode of No Sidebar, Brian Gardner discusses:

A look back on the first four months of the newsletter
Why he decided it was time for a redesign
A window into the rebranding process
The new content strategy for the website

Click Here to Listen toNo Sidebar on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post A Behind-the-Scenes Look at the Growth and Rebranding of No Sidebar appeared first on Copyblogger.

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Showrunner Short: Why Color Psychology Matters for Your Branding

There are many elements to take into account when you are determining how you will brand your podcast. Don’t overlook the psychological impact of the colors you choose.
In this Showrunner Short, Jerod Morris delivers a quick lesson on the oft-overlooked importance of color psychology in podcast branding. It matters both for your podcast’s artwork and for the overall branding of your platform.
How do you want your content to make your audience feel? What kind of emotional connection are you trying to make?
Your color choices should fall in line with the answers to these questions.
And different colors deliver distinctly different emotional impacts, which Jerod runs down in this episode.
Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Showrunner Short: Why Color Psychology Matters for Your Branding appeared first on Copyblogger.

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The Right Way to Approach Branding Your Podcast

You may think that branding your podcast begins with the name and ends with your show art. Not so.
There is so much more to it, and it’s vitally important that you get it right from the beginning.
In the third episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss all of the following:

The inevitable awkwardness of hitting Record
Why Jon was right about choosing branding as the topic for this early episode
What is branding for a podcast, anyway?
How Jon came up with the branding for Hack the Entrepreneur (and how it has been essential to the show’s success)
How Jerod came up with the branding for The Assembly Call (and how it has been essential to the show’s success)
Practical tips for how to determine the right branding for your show
Why it’s essential to dive deep into the content already being consumed by your target audience
Does The Showrunner need branded moments?
Why Jerod decided to add a “cold open” to episodes of The Lede
What Jon learned about the importance of a consistent format by listening to 100 episodes of Internet Business Mastery
How we want The Showrunner to stand out in the podcasts-about-podcasting niche

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Right Way to Approach Branding Your Podcast appeared first on Copyblogger.

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Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Why bother?
Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.
In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …
Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.
On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.
Fortunately, there is someone.
And that person is Bernadette Jiwa, a branding consultant based in Perth, Australia. She’s an Amazon bestselling author and just a plain, old-fashioned storyteller — who is, by the way, speaking at Authority Rainmaker this May in Denver, Colorado.
A few weeks ago, I got the opportunity to talk to her — about her books, her blog, and her unique approach to branding. And ultimately, about how a business can satisfy customers by answering that terribly important question about life.
In this 42-minute interview you’ll discover:

Bernadette’s insightful response when I confessed why Copyblogger’s editorial department has a crush on her name.
What it

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