We’re having dessert before dinner this week — and it’s a healthy bite too: apples and oranges. While my post…
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Category: Selling
Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits
Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless…
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What Profitable Digital Businesses Hope You Won’t Discover
How often do you feel stuck when trying to grow your business? Since we’re creative people, we like to come…
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Why Writers Don’t Seem Hireable (and How to Get Hired)
This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career….
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It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone
I’ve always been stubborn. So, it wasn’t out-of-character for me to stand my ground when everyone I knew was quite…
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In a World, Where Your Marketing Is Too Intelligent to Ignore …
You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like…
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The Betty Crocker Secret to Email Marketing that People Want
You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need…
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8 Elements that Make Your Next Piece of Content Even Better than Your Last
Moving on to your next piece of content — regardless of how your last one performed — is the mark…
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More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel
I still clearly remember the first sales position I had when I was in college. Picture this: I was selling…
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What You Need, When You Need It: Vital Digital Marketing and Sales Training
Copyblogger has always been a place that encourages creativity. We want to help people have creative careers and do meaningful…
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