“The greatest thing by far is to be a master of metaphor.” – Aristotle Aristotle and countless other masterful communicators…
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Category: Blogging
Why People Don’t Want the ‘Real’ You
Everywhere you turn these days, you hear about authenticity. They say you’ve got to be real in order to connect…
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8 Transformative Edits to Strengthen Weak Content Writing
What does a rough draft of a blog post have in common with all of the other blog posts by…
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Do You Make These 7 Mistakes When You Write?
It’s time to review some nasty writing mistakes that damage our credibility. Not normally a fun task, but absolutely necessary….
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How to Create Cornerstone Content That Google Loves
Imagine with me for a second … someone has just arrived at your website, and this person has no idea…
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Ernest Hemingway’s Top 5 Tips for Writing Well
Who better? Many business people faced with the task of writing for marketing purposes are quick to say: “Hey, I’m…
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15 Copy Editing Tips that Transform Your Content into Persuasive and Shareable Works of Art
What’s special about the compelling content you retweet, Like, bookmark, and email to your friends? Those articles serve the audience,…
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8 Elements that Make Your Next Piece of Content Even Better than Your Last
Moving on to your next piece of content — regardless of how your last one performed — is the mark…
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5 Easy Ways to Open Your Blog Post with a Bang
What’s the second most important part of your blog post after the title? Master copywriter Eugene Schwartz often spent an…
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Update Your Focus to Work Hard on the Right Things
Last week, I affirmed that “hard work is luck.” However, what if you work hard and aren’t seeing any progress…
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