If you’ve got something to sell, at some point you’re going to need to present an offer. In other words,…
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Category: Persuasion
Aristotle’s Ancient Guide to Compelling Copy
A long, long time ago, around the 5th century BC in Ancient Greece, there were a bunch of hip kids…
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Unleash Your Inner Dork to Become a Better Copywriter
Whether you’re promoting a product, a service, or just an idea, exuberance sells. One of the reasons why content marketing…
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10 Emotion-Based Headlines that Work
Emotional benefits are critical to persuasive copy, but how do you naturally incorporate them into your writing? It’s one thing…
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The Two Most Important Words in Blogging, Persuasion, and Copywriting
Imagine … by the end of this post, you’ll be a more effective blogger, all because you learned two very…
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The Structure of Persuasive Copy
We’re aware each element of copy is designed to get the first sentence read, and from there keep the reader…
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Hit a Copywriting Home Run with Perceptual Contrast
Have you ever watched a baseball player on deck to bat next? You’ll notice that batters often place a weighted…
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Compare Apples to Oranges (In This Case, It’s the Smartest Thing to Do)
We’re having dessert before dinner this week — and it’s a healthy bite too: apples and oranges. While my post…
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Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits
Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless…
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The Simple Way to Get Everything You Want
I want to tell you a story about two women. One is my hairdresser and the other is my massage…
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