Here’s why it’s so hard to write convincing copy

What is copy supposed to do?
We believe this: copy is your online salesperson. If it’s not selling, it’s not doing its job. If it’s not turning prospects into leads, leads into sales and sales into referrals, it’s honestly not doing its job. Which means that, generally speaking, copy is not doing its job.

The thing is that we’ve gone and made it hard for copy to do its job.
Check out what I mean – and tell me if you agree that these 2 problems are making it harder to write

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Mad Marketing 92: The Disappointment of Not Being on Your A-Game…and Other Musings

Hello Everyone! It’s Mad Marketing time, and in this fun and passionate episode of the podcast, we’ll discuss: -How I under-achieved in a recent keynote, why I’m bothered with such a performance, and why it’s actually good to “lose” on occasion -Why Virtual Reality is something to pay attention to now (regardless if Gary Vaynerchuk…
The post Mad Marketing 92: The Disappointment of Not Being on Your A-Game…and Other Musings appeared first on The Sales Lion by Marcus Sheridan.

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How to Write an Effective Cost Article for Businesses: Instructions/Templates/Tips

Here at The Sales Lion, we often talk with businesses that are struggling to get their content marketing efforts off of the ground. Some of them come to us fresh, ready …
The post How to Write an Effective Cost Article for Businesses: Instructions/Templates/Tips appeared first on The Sales Lion by Marcus Sheridan.

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Is A/B testing failing you? Here are 19 shorter, faster paths to growth

You’re trying to grow your SaaS startup.
You’ve heard all the reasons why you should be engaging in conversion rate optimization (CRO)…
Naturally A/B testing has come up more than once in your CRO discussions.
You’ve even run a test or two. Or seventeen.
Yet despite your efforts, testing isn’t having anything resembling a material impact on your MRR. And now you’re jaded over the whole failed promise of split-testing…
You’ve come to the right place. We love A/B testing ’round these parts because, like you, we love learning. (That’s why you’re reading

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Why Inbound Marketers Should Embrace, Not Shun, the Power of Google Adwords and PPC

We’ve all heard the stats: Over 90% of the world will not click on a paid ad in Google search engine results. At face value, one would therefore assume spending money on this type of medium would make little sense, not to mention the fact many experts within the digital space have spoken poorly of…
The post Why Inbound Marketers Should Embrace, Not Shun, the Power of Google Adwords and PPC appeared first on The Sales Lion by Marcus Sheridan.

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The Hubcast 84: Crossover SpinRadio, Inbound 2016, State of HubSpot & Video Marketing

Welcome back to The Hubcast, folks: A weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below, including some new HubSpot video tutorials …
The post The Hubcast 84: Crossover SpinRadio, Inbound 2016, State of HubSpot & Video Marketing appeared first on The Sales Lion by Marcus Sheridan.

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