I’m pleased to announce the acquisition of StudioPress, our WordPress design and hosting division, by WP Engine. With this move, the world’s most popular WordPress design framework — Genesis — will now be paired with the world’s leading managed WordPress hosting platform. Thank You to Brian Gardner and the StudioPress Team As 2018 began, it Read More…
The post StudioPress Acquired by WP Engine appeared first on Copyblogger.
Forget your muse. That’s right, you heard me. You don’t need her bullshit anymore. Your muse is a flaky friend, who promises to hang out but never calls. Your muse is a boss who promises a raise but never gives you a review. How many times has she left you alone at your desk, waiting Read More…
The post Forget Your Muse appeared first on Copyblogger.
The most skilled marketers still have trouble positioning their own businesses. Why? It’s difficult to objectively look at your own work, but unless you do — and communicate the special benefits you offer — you won’t stand out from competitors. Today’s post is for anyone who isn’t attracting the right type of prospects. I’m going Read More…
The post How to Determine If Your USP Is Fake (a Missed Opportunity to Connect) appeared first on Copyblogger.
This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what Read More…
The post Do the Right Thing for Your Business … and Your Audience appeared first on Copyblogger.
Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want Read More…
The post 4 Reasons Why People Stop Reading Before the End of a Page appeared first on Copyblogger.
At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said Read More…
The post Join Us for a Free, In-Depth Workshop to Improve Your Sales Skills appeared first on Copyblogger.
Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither of those posts mentioned authenticity, Read More…
The post If Content Is a Performance, Is It Ever Authentic? appeared first on Copyblogger.
I was half a decade into an agency job I was supposed to love.
On paper, that job was a great fit.
But in reality, there was this problem:
I didn’t fit in.
My work was my art. My coworkers, well, they couldn’t quite say the same – no one really seemed to care about what they were creating. It didn’t take long for my “dream job” to morph into a nine-to-five cage.
My (future) business partner and I were paddling in the same boat at this agency. After a couple beers one
URL to post
First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had Read More…
The post Want Better Results? Ask Better Questions. Here’s How appeared first on Copyblogger.
Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a Read More…
The post Join the Copyblogger Book Club and Dive into a ‘Killer’ Resource for Content Writers appeared first on Copyblogger.