Getting Ready for a Powerhouse 2017

Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face.
Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge.
It works like this: Every month, we get two prompts. One is creative (about becoming a better writer) and one is productive (about getting more work done).
We’ll take these prompts and turn them into habits … habits that support better and stronger content.
The Copyblogger FM podcast this week is about the Challenge as well, so you can pick text or audio. (Or both, if you’re into it.)
It’s about, to use Cal Newport’s phrase, getting so good they can’t ignore you. It’s about embracing change and growth and mastery, and being willing to put in the necessary work.
Careful, because I may burst into an inspirational song at some point here.
On Tuesday, Pamela Wilson helped us on our mission to Get Great by showing us how to coax your editorial brain and your creative brain to play nicely together.
And on Wednesday, Raubi Perilli outlined how to match content goals with measurable key performance indicators (KPIs) that allow us to see the results of all our hard content marketing work.
Thanks for reading and listening. I hope December is treating you well so far, and I’ll catch you next week …
— Sonia Simone
Chief Content Officer,

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