In case you missed our “warmup” last month, this is the official kickoff for our 2017 Content Excellence Challenge.
January resolutions are fine, but we’re more interested in helping you make consistent, ongoing improvement.
Every month, we’ll give you a pair of prompts that we can all work on together as a community.
The first prompt each month will be creative — prompts intended to improve your craft.
The second will be productive — prompts intended to improve your productivity.
We’d love to have you join us for every pair of prompts, but of course you’re always welcome to jump on and off the bus as you need to. All progress is good progress!
January’s creative prompt: Headlines
This month, we’re going to work on headlines.
Copyblogger has been known for advice about headlines from the beginning, and headlines continue to be a “Basic” that pays major dividends.
As we work together to create stronger and more powerful content this year, it just makes sense to give each piece the attention it deserves by pairing it with a solid headline.
Well-crafted headlines will get you more shares and traffic. They make it easier for more people to click through to your work. They can make a massive difference in the impact your content makes.
Brainstorm 20 or 30 headlines for a significant piece of content you’re intending to create in the next few weeks. Try to incorporate as many ideas as you can from the resources below.
Pick up our Magnetic Headlines ebook (it’s