7 Real-World Ways to Think Like an Artist for Better Content Marketing

Earlier this year, I wrote that I believe art plays a critical role in content marketing.
But what does that actually mean? When you think about it, what does that word “art” really mean?
“I’ll know it when I see it.”– Random critic
For the purposes of this conversation, I’ll define art as an expression that can’t be made by an algorithm. It’s the creative spark, the unusual choice, the flare of personality, the moment of real human empathy and connection.
I believe it’s a serious mistake to think that marketing and art are somehow separate.
As Brian Clark has said for years:
“People who think art is sacred and marketing is dirty tend to be terrible marketers and marginal artists.
People who think art is irrelevant and marketing is about tricking people into buying shit they don’t need tend to be terrible marketers and worse human beings.”– Brian Clark, ‘The Catcher in the Rye’ and the Art of Phony Marketing
While I’m defining art, let me go ahead and define marketing: It’s what we communicate that allows us to work with others. Advertising, social strategy, SEO, funnels, automation — they all need to serve that function.
Somewhere along the line, we got the idea that marketing was another word for lies. Don’t buy it.
Smart marketers don’t accept the excuse of “It’s just marketing” to hide the truth or produce crummy work that benefits no one.
Wise marketers embrace art as integral to what they do, as much as strategy and execution

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