Why a Prospect You Want Chooses Your Competitor

You had trouble sleeping again last night.
Up until the time you got into bed, you were looking at their Twitter feed, their Facebook page, and their website.
It’s your competitor.
You’re completely preoccupied with everything they do … and for a seemingly good reason. Their customer base seems to keep growing and they keep expanding their offerings, while you’re just trying to keep your head above water.
You constantly ask yourself:
“What will it take for my business to be viewed like theirs?”
While it’s natural for that question to arise in your mind, it may stifle your progress if you’re thinking in terms of duplicating their marketing efforts.
Prospects don’t want to see a carbon copy of another business and you don’t want to obsess about competitors anymore, so I’m going to show you how you can immediately become energized about and sharply focused on your own marketing ideas instead.
The heavy lifting content marketing can do for you
Brian’s recent post about how to build trust and Sonia’s post about how to stop being boring are two sides of the same content marketing strategy coin.
The benefits of creating not boring content are essentially everything you wish to achieve with content marketing.
It allows you to build an audience of interested prospects who trust you to solve their problems.
They trust you because they know your personality. They know your sense of humor. They know your favorite analogies. Your word-choice preferences. What irritates you. What warms your heart.
They want to hear from you.

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