Two weeks ago, my side project Further had one of its highest traffic days ever.
If you’re not familiar, Further is a personal development email newsletter in which I curate content from around the web. It’s basically whatever I find useful and interesting related to health, wealth, wisdom, and travel.
So what sparked the traffic? After all, the newsletter’s primary function is to send traffic to other websites.
Was it a significant social share from a relevant influencer?
Did I spend a fortune on a pay-per-click advertising campaign?
Had I caught a link in another personal growth newsletter?
It was indeed a link from a personal growth newsletter. Only thing is, the link was from me, in the Further newsletter itself.
Here’s what happened.
After adding the category of travel to the topics I curate for the newsletter, I also decided to test including original travel articles on Further.net to see what the response would be.
Long story short, I met a travel writer at a conference in Austin, which resulted in The French Riviera for the Rest of Us, an article that shoots down the myth that la Côte d’Azur is only for wealthy movie stars and international men of mystery.
I first built an email-based audience with curated content, so that when I moved to original content, it would get guaranteed traffic. In fact, that article got tons of clicks, because after two years of serving the audience, I knew it would be a hit with my subscribers.
Let me give you