The world of marketing is being turned on its head. Instead of messaging that promises an experience, effective marketing must itself begin the experience.
Does that make it “marketing” any longer? Or is it something else, something valued and sought after instead of avoided?
The experience that any smart “marketer” must create is powered by content, first and foremost, because that’s what people are looking for. But what they really crave is something much deeper and meaningful.
And that’s exactly why membership truly has its privileges — for both you and your prospects, customers, and clients.
In this 19-minute episode of New Rainmaker with Brian Clark, Brian and Robert Bruce discuss:
Why the media approach to marketing works
How a major corporation killed their “marketing” department
The one word that epitomizes great content marketing
The Holy Grail of all revenue models
The power of the “logged in” experience
Why Facebook is not — primarily — a social network
Click Here to Listen toNew Rainmaker with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.
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