Your No-Nonsense Guide to Getting Started with Social Media Ads

The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn.
Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled vehicle, how to change gears, how to let the clutch out smoothly and at the right time, and how to work the hand and foot brakes.
And that’s before you leave the parking lot.
Learning to advertise on social media is a similar experience: there’s a lot to be excited about, but all the options, features, and adjustments can leave you dazed.
Start with the fundamentals
After that first ride, I spent a couple months brooding. I knew I wanted to ride, but I didn’t feel ready for a full-sized motorcycle.
Then, one day, I decided to check out the local Vespa dealership, just to see … A week later, I bought myself a scooter.
On my scooter, I learned the fundamentals of riding — how to balance, how to maneuver on two wheels, and how to stay safe on the road — without having to worry about the full weight of a motorcycle or shifting gears.
By the time I bought my first full-sized bike a year later, all I needed was 45 minutes in a parking lot and I was ready to roll.
If you’ve always wanted

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