Pet Peeves from the Copyblogger Editorial Team, and What they Reveal

We’ve written quite a bit lately about identifying core values in your content.
Creating content around a positive value like integrity, fairness, humility, or faith will attract an audience that shares those values — and that fosters a powerful sense of unity.
But our friend negativity bias tells us that the flip side of that will probably be more compelling. In other words, talking about the things that bug you will build an even faster bond with your audience.
For today’s post, I asked our editorial team to let us know their peeves — the things that irritate, bother, and annoy them.
I’m going to try to tease those out and figure out the values behind them — and see what that might say about who we are as a company and a community.
So let’s get peevy.
Stefanie Flaxman’s peeve
Stefanie is our editor-in-chief, and as you’d expect, she has a healthy list of grammar and usage peeves.
But an editor is much more than a proofreader. It’s one thing to misplace a comma — it’s another to come at a post in a fundamentally flawed way. Here’s Stefanie’s peeve:
Hype/extremes/absolutes: Writing voices that are heavy on absolutes tend to simultaneously lack substance and speak to the reader as if they know what’s best for them … which isn’t a combination that builds credibility.
For example, earnestly referring to any flesh-and-blood human being as a “guru” is typically too vague or a sign of hype. If the person is an expert, top

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