10 Often Overlooked Website Mistakes that May Harm Your Business

At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session.
While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain strategies.
With those in mind, I wanted to make sure you aren’t making the same mistakes. Let’s go through some of the worst offenses, shall we?
Mistake #1: Spending more money on business cards than your web host
It boggles my mind that a company with a great physical-world reputation would risk that goodwill by using a subpar web host.
In other words, if your coffee budget is 10 times higher than your hosting budget, you’re probably not getting a premium service.
Also, if your hosting company brags about having millions of customers, they might not be too upset if your site goes down — but the hit to your bottom line will be substantial.
Mistake #2: Choosing a domain nobody can spell or remember
You said “awesome-and-amazing-dot-com?” Was it “theawesome,” “the-awesome,” or just “awesome?”
Sure, many people are going to discover your site through links or search. But having a memorable (and easy-to-spell) domain does help you attract and retain visitors.
You can’t bank on them bookmarking your site during their first visit.
Mistake #3: Building your business website on a platform you don’t own
Digital sharecropping is even worse than a bad domain.
With this mistake,

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