The Right Way to Approach Branding Your Podcast

You may think that branding your podcast begins with the name and ends with your show art. Not so.
There is so much more to it, and it’s vitally important that you get it right from the beginning.
In the third episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss all of the following:

The inevitable awkwardness of hitting Record
Why Jon was right about choosing branding as the topic for this early episode
What is branding for a podcast, anyway?
How Jon came up with the branding for Hack the Entrepreneur (and how it has been essential to the show’s success)
How Jerod came up with the branding for The Assembly Call (and how it has been essential to the show’s success)
Practical tips for how to determine the right branding for your show
Why it’s essential to dive deep into the content already being consumed by your target audience
Does The Showrunner need branded moments?
Why Jerod decided to add a “cold open” to episodes of The Lede
What Jon learned about the importance of a consistent format by listening to 100 episodes of Internet Business Mastery
How we want The Showrunner to stand out in the podcasts-about-podcasting niche

Click Here to Listen toThe Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post The Right Way to Approach Branding Your Podcast appeared first on Copyblogger.

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