A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson

How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize?
Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011.
Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the UK.
Let’s find out about the role media has played in Tim’s career and how producing media continues to enable Tim to do what he loves to do …
In this 60-minute episode of Editor-in-Chief, host Stefanie Flaxman and Tim Anderson discuss:

The art of using Twitter
The difference between a “beer geek” and a “beer salesman” (and why a “beer geek” is more powerful)
How MasterChef helped build Tim’s career, even though there was no monetary prize
How to continually maintain your status as a likeable expert
Whether or not Tim is an Editor-in-Chief (or an Editor-in-Chef)
A key ingredient to success as a media producer (it’s more than hard work)
How Tim’s focused strategy led to his book deal
Who you want to include when building a business team
Updates to Stefanie’s definition of an Editor-in-Chief
Why podcasts are even more popular than matcha green tea

Click Here to Listen toEditor-in-Chief on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson appeared first on Copyblogger.

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