A Simple Content Marketing Strategy for Creative Folks

I promoted my business the wrong way for a long time.
Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback.
I quickly realized this approach wouldn’t take me very far. Why?
Because that’s what everyone else does. And you’re assuming people who aren’t design experts will recognize your creative work as superior.
Most people naturally want to buy from people they know and like. So, how do you display your work while making it easy for prospective clients to learn about who you are?
The conclusion is simple: content marketing.
How to use content marketing to sell your creative work
When I looked around, I saw that many well-known designers run popular blogs, and they teach, speak, and publish books — people like Jeffrey Zeldman, Cameron Moll, Vitaly Friedman, Luke Wroblewski, and Mark Boulton.
How could I improve my authority in the design community using the skills I already had? How could I become recognized as a remarkable designer?
That’s when I started learning about content marketing and how powerful it can be for all artistic and creative professionals: designers, photographers, illustrators, musicians — you name it.
The demand for experts who teach specific skills and share unique content in the creative and artistic space is huge.
The more you create and share, the better results you get. When you become an authority in your niche, more people follow your work, and you get more (often higher-paying) clients.
And if you sell your

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