These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

Cue: instant anxiety attack.
In a Facebook group, I had just announced my experiment for the next 100 days:
Write 100 headlines for 100 companies in 100 days.
To which a certain someone posted this comment:

Joel is a Copy Hackers veteran. I have tremendous respect for him.
So I naturally felt nauseous when I read his words of… what’s another word for “dyspepsia”?
His follow-up comment didn’t help:

The room started spinning.
My breath was shallow. My stomach made tiger noises, and I might have peed a little. What the hell had I just committed to?

URL to post

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>