These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

Cue: instant anxiety attack.
In a Facebook group, I had just announced my experiment for the next 100 days:
Write 100 headlines for 100 companies in 100 days.
To which a certain someone posted this comment:

Joel is a Copy Hackers veteran. I have tremendous respect for him.
So I naturally felt nauseous when I read his words of… what’s another word for “dyspepsia”?
His follow-up comment didn’t help:

The room started spinning.
My breath was shallow. My stomach made tiger noises, and I might have peed a little. What the hell had I just committed to?
For

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