Why ‘You’re Not Your Audience’ Isn’t Always Great Advice

If there were such a thing as the Ten Commandments of Marketing, “You are not your audience” would likely make the top five. And for good reason: Generally, it’s solid advice. “You are not your audience” reminds us to question assumptions and never stop learning about the people we aim to persuade. But I have Read More…
The post Why ‘You’re Not Your Audience’ Isn’t Always Great Advice appeared first on Copyblogger.

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