Instagram Captions for Ecommerce: Why Visuals Are Only Half the Picture

With Instagram’s growing user base, high engagement rate and increased Average Order Value (compared to Facebook), you already know that being present on Instagram is non-negotiable.

You post high quality product images, tag your products for maximum shoppability, post daily stories, have all the right hashtags, dabble in influencer marketing and endlessly fuss over your feed’s aesthetic….

Only then you’re left shaking your fists at the sky and cursing the dreaded algorithm because your post didn’t get much traction. 

But when it comes to your Instagram captions, you slap together two

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