What Is a Swipe File? (And Why Every Copywriter Needs One)

A swipe file is a collection of memorable content that you can use for copywriting ideas. Save what you love on websites, landing pages, pricing pages, blogs, emails, ads, etc. Then, when the well runs dry, you’ve got a handy file of inspiration.

If you struggle with knowing where to start on a copy project, add an organized swipe file to your copywriting toolbox.

I depend on my swipe file for the many copywriting projects I work on as conversion copywriting lead at Copyhackers Agency.

Copywriting would be way

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