Just because your customer has mastered the art of one-word answers doesn’t mean your customer interview is doomed. Before you end the call, try these three easy ways to turn the tables and get quality customer data.
So you hop on a Zoom call for your customer interview.
And literally one question in, the worst is clear: Your customer is not a talker.
They respond to your every inquiry (even the open-ended questions!) with as few words as humanly possible.
Worst of all, they don’t seem phased by the awkward abruptness,