SaaS Websites: Is shorter copy really better?

Inside:

3 CRO-killing trends to avoid in your SaaS web copy
What was REALLY going on in the NNG study that suggested people don’t read online
5 factors for winning SaaS website copy
Yes, sometimes short copy is better than long copy
3 actions to improve your web copy performance

“It’s too long.”
Web copywriters get this feedback all the time.
But I suspect SaaS copywriters hear it most.
Because in the world of SaaS websites, short copy reigns supreme.
For example:

And:

Oh and this:

If you search long enough, you’ll find the rare SaaS website that uses somewhat longer

URL to post

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>