8 Conversion-Boosting Ways to Personalize Your Content

Quick quiz: What would you be willing to give up to receive information that interests you?
Chocolate for a month? Your smartphone for a day? Sex?
Sounds crazy, but according to a July 2013 study by Janrain, 25 percent of adults would be willing to give up chocolate for a month to receive content tailored to their tastes.
Twenty-one percent said they would give up their smartphones for a day. And yes, there were people who said they would give up sex to receive information that interests them. Thirteen percent, in fact.
And not just for a day. Nor a week. No. They would give up sex for an entire month.
A month.
Think what that says about the pleasure people get out of personalized information — content that adapts to the right person at the right time.
That might seem extreme, but more than anything it suggests people are fed up with irrelevant, banal content that doesn’t address their needs.
Sadly, that message doesn’t seem to be getting through to marketers fast enough.
Personalization increases conversion
According to stats from Econsultancy’s January 2014 Quarterly Digital Intelligence Briefing, more than half of marketers believe personalization is important. But a stubborn (and sizable) 27 percent still believe personalization doesn’t matter.
That’s odd considering the endless number of studies that suggest personalization increases conversion — so many studies, it’s almost safe to call this hypothesis a fact.
Perhaps marketers simply do not understand the technology needed for personalized, automated content. That’s understandable.
As a writer who suffers from

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