Overwhelm is fast becoming the modern entrepreneur’s disease.
If you are feeling overwhelmed in your digital business right now, take comfort in the fact you are not alone, and there are solutions!
As Pamela Wilson explained last week, you don’t need to bite off more than you can chew.
But what exactly is the minimum required to get your business moving in the right direction?
And how do you get started in a manageable way?
Let’s find out …
First, why you?
You have a few big questions to answer first. Everything hinges on this, because these questions alone can bring on those overwhelm feelings.
What do you do?
Who do you do it for?
Why would someone choose you over someone else?
You don’t have to get this right first time, but you do have to have some idea that broadly works if you are going to make traction.
It especially works well if you can talk in terms of a beneficial outcome. Rather than say you perform acupuncture, talk about permanently removing back pain.
You know you are on the right track if people say, “Oh interesting, how does that work?” or, “How do you do that?” rather than, “That’s nice, goodbye!”
Write content that attracts
You need to identify the needs of your target audience and speak to those needs in your articles. Your content should tell stories that deliver a message your audience needs to hear.
You should solve problems and build trust. Show that you can help people with what they need.