Eric Enge on the Art of LinkedIn Marketing

The co-author of The Art of SEO (and one of the leading SEO and content marketing experts in the world) drops by The Missing Link today to share his LinkedIn insights.
Over the years, Sean Jackson has become a huge fan of Eric Enge and the team at Stone Temple Consulting. They are smart, easy going, and always willing to help others.
But what has really set Eric and his team apart is the amount of experimenting and research they do … sorting fact from fiction in the field of SEO and content marketing.
Sean was fortunate to get the chance to interview Eric at Pubcon Austin and discuss his thoughts on using LinkedIn for content marketing.
As Eric points out in this interview, you may be “renting” your audience on LinkedIn, but if you follow his advice, you may be able to “rent to own.”
In this episode of The Missing Link, host Sean Jackson and Eric Enge discuss:

The smart way to publish content on LinkedIn Pulse
Why groups are the best way to build relationships
Are LinkedIn ads worth the effort?
Why you should be marketing on LinkedIn now
The nuances of “nĭch versus nēsh”

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Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post Eric Enge on the Art of LinkedIn Marketing appeared first on Copyblogger.

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