How to Master the Technology that Drives Your Digital Business

Technology is frustrating when you’re not a technical person, and dealing with “techies” is even more so.
Developers, designers, and power users speak a different language, and often lose sight of the day-to-day challenges that entrepreneurs and freelancers face.
Users want tech to “just work,” and technologists often throw up their hands and tell everyone to reboot … again.
It cuts both ways, but it doesn’t have to be so difficult.
A little willingness to learn and apply new knowledge can go a long way for the businessperson using today’s tools.
Introducing Technology Translated: A Technology Podcast for Non-Techies
I’ve been working in tech since 1997. I live it, breathe it, and absolutely love it.
I’ve run my own technology business, VSELLIS.com, since 2008. We’ve grown and thrived by remembering that people are hiring us to do the work they can’t do, don’t have time to do, or don’t want to do.

Most of the time, we do things they don’t understand. We exist to bring their businesses to life online, even when those businesses have little to do with technology.
But we need our clients to be active participants in the process. That is why teaching is as much a part of our business as design and coding.
We’ll never be able to connect with everyone. So we’ve started the Technology Translated podcast on Rainmaker.FM in order to reach as many folks as possible.

Technology Translated exists to bridge the gap and break down the technology topics

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