8 Things Every Writer Should Know about Landing Pages

First things first: What is a landing page?
Landing pages are those web pages that are specifically designed to perform one task … one task and one task only.
One goal, one page.
It could be to sell your product, encourage people to sign up for an email newsletter, or recommend an event.
No matter the purpose, however, a landing page is nothing more than a conversation with your ideal prospect.
A conversation that builds trust.
In this roughly 6-minute episode of Rough Draft with Demian Farnworth, you’ll discover:

The number of mistakes a reader will allow on landing pages
Two companies that will add third-party verification
Why you can’t ignore great design
The role headlines play in the effectiveness of a landing page
Which press mentions really matter

Click Here to Listen toRough Draft on iTunes
Click Here to Listen on Rainmaker.FM
About the authorRainmaker.FMRainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand business advice from experts, whenever and wherever you want it.

The post 8 Things Every Writer Should Know about Landing Pages appeared first on Copyblogger.

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