Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker.
You thought that person understood what you said, but he interpreted your message in a different way than you intended.
Miscommunications on landing pages occur when you think you’ve explicitly stated why a prospect should take action and that prospect isn’t convinced your call to action is the right step for him to take.
To avoid disappointing conversion rates on your landing pages, this week’s Copyblogger Collection is a series of three handpicked articles that show you:
How to create a deep connection with your prospects and customers
How 26 fun rhymes will help you focus on your landing page goal
How savvy marketers write landing page copy
As you work your way through the material below, think of these lessons as a mini landing page course.
How to Create a Deep Connection with Your Prospects and Customers
In How to Create a Deep Connection with Your Prospects and Customers, Sonia Simone says:
If you intend to sell something — to ask for someone’s hard-earned money and irreplaceable time — you must begin by seeing (and honoring) who they are.
You’ll learn three key components that will help you create a bond with your prospect and express that connection with clarity.
The ABCs of Landing Pages That Work [Infographic]
You know landing pages are an important part of your digital business — but you probably wish they were a little more fun, right?