10 Content Marketing Goals Worth Pursuing

Ever wonder why content marketing works so well for some businesses — and doesn’t seem to do anything at all for others?
Curious about why some content that seems great doesn’t do anything to build a business?
“Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.
Content all by itself — even terrific content — is just content.
It may be entertaining. It may be educational. It may contain the secret to world peace and fresh, minty breath, all rolled into one.
But it has no magical powers. It won’t transform your business or get you where you need to go, until you add one thing …
Content marketing is a meaningless exercise without business goals.
What makes content marketing work?
To make content work, you need to understand your marketing and business goals. Then you can create content that serves those goals, instead of just giving your audience something to pass the time.
Your blog posts, email marketing, ebooks, podcasts, advertising … all of it needs to fit into a larger picture.
Now, if you blog purely for creative self-expression, go ahead and write as the spirit moves you.
But if you’re using content to market a business, you need a strategic framework so you can get the most out of your time and hard work.
Here are 10 of the business goals that drive our content marketing at Copyblogger Media.
You might focus on just one or two, or you may use all

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