Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Standard reports stink. Custom reports rock!
If you are a regular reader of this blog, you are quite familiar with this sentiment. I’ve expressed it often. :)
The primary reason is simple: You are unique. Your business is unique. Why would a report created for everyone work for the special someone that you are?
There are other great reasons as well.
Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). When shared, custom reports allow you to deliver deeper relevance. Custom reports allow you to package up entire datasets for deeper analysis.
I’ve shared a whole bunch of custom reports in the past. You can download them into your Google Analytics account via one click (along with some lovely Advanced Segments and a Dashboard). Just go to the GA Solutions Gallery and click Import: Occam’s Razor Awesomeness.
You can download a bunch more, that are not yet in the bundle above, by following the links at the end of this post. Seven more! The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Your life will be simpler. Grab the above, then grab the ones at the end of this post.
Today, I want to share a few of my recent favorites that solve day-to-day challenges in clever ways.
But, before we go there I want to share an important concept. Many custom reports are wrong because we mess up the fundamental data model in analytics. We mis-align metrics and dimensions across Users, Session, Hits. If you want to create accurate custom reports (or apply advanced segments), this post is mandatory reading:

Read more...

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>