The Right Way to Think About Google

Oops, they did it again.
Our friend Google caused a panicked rumble through the tech world late Monday afternoon, when they announced they’d be restructuring under a new holding company called Alphabet.
Never mind that this is something companies do all the time. Never mind that there’s no reason to think it will change what’s happening with search in any way. Never mind the weird, April-Fools-looking new domain.
Google can’t really do “normal things,” because every time they make even a small visible change, most of us wonder,
What will this do to my rankings?
Why the collective jumping at shadows? Well, because if your business depends on your search rankings — and we’ll talk about that in a minute — you probably have a certain amount of Google-induced stress disorder.
Key elements change. Abruptly. And secretly. And you’re left scrambling to pick up the mess.
And to be honest, it can get right on your last nerve.
But if it causes you more than a few moments of irritation, you may benefit from shifting the way you think about the web’s favorite 800-pound gorilla.
Here’s how I’ve learned to think about Google (courtesy of advice from Copyblogger’s founder, Brian Clark). Which means when they pull stunts like this — and they do, with some regularity — my pain is limited to a few curse words and some moderate tweaking.
I have five rules for keeping my sanity when dealing with Google.
Rule 1: “What’s my plan if this goes away

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