The Law of (Content) Attraction

You may have heard of the “Law of Attraction.” This is the idea that if you think about something enough, it will quasi-magically appear in your life.
At its most simplistic, it can get pretty silly — the equivalent of thinking you can click your heels together and repeat “There’s No Place Like Home” to whisk yourself back to Auntie Em.
That’s not what I’m going to talk about today. I’m going to talk about something that’s almost as “spooky,” but much more pragmatic.
It’s the way that content — if you structure it correctly — has a magical-seeming way of attracting certain benefits to your business.
The one we all think of — and are trying to create — is, obviously, the attraction of prospects and leads who will eventually become customers. For most of us, that’s why we create content in the first place.
We want to pull the right people in.
And if we’re smart, we want to chase the wrong people away.
But well-designed content marketing has a funny way of opening all kinds of doors you never realized were there.
For example, one of the great strengths of Copyblogger Media is our team. The commitment to quality, passion for the customer, and just plain awesomeness are clear for anyone to see. If you follow anyone on our team on Twitter, Google+, or LinkedIn, you’ll see us sharing jokes, ribbing one another, snarking at the same things, and generally having too much fun.
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