Copyblogger Media Rebrands as Rainmaker Digital

The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 that the adventure that began with a one-man blog in 2006 went to a whole new level.
The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured out a plan to merge five separate companies into one, and I was filling the car with gas when I posed a question to Brian Gardner and Sean Jackson.
“What should we call the new company?” I asked.
They both looked at me like I was crazy. “Copyblogger,” they responded in unison.
It was the right choice at the time. But even then I suspected we would outgrow it as the overall brand. During the last six months or so, that early suspicion became more evidently true.
So, as of today, we’re now known as Rainmaker Digital. Any questions?
What Does This Mean for Copyblogger?
In many ways, this is just a company name change, and nothing more. Copyblogger.com will continue to be an important content platform that fuels this company, as it always has been. In fact, we’ve got really ambitious plans for the site that begin rolling out this fall.
And yet, the change needs to happen. Calling the company “Copyblogger” at this point makes about as much sense as calling it “StudioPress” — it only tells part of the story.
The Rainmaker brand, however, gives us room to grow.

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