From a Hidden Niche, an Empire Is Born

Back in the day, Michaela Clark had quite a glamorous career.
She worked in radio station promotions, and her job involved international travel and mingling with celebrities. Every day was different.
Then she became a mom. When her second child was diagnosed with autism, she knew she needed to make a drastic change, and she left her promotions job.
Within a span of a few short years, she went from mingling with celebs to changing diaper after diaper. Around this time, a friend suggested she look into becoming a virtual assistant.
The new career suited her life — her work was flexible, and she could do it from home.
But that wasn’t enough for her.
She took all her career experience and created something much, much bigger. And she did it using content marketing.
Michaela’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero’s Journey posts here.
Now hear how Michaela’s story has played out, directly from Michaela.
First off, let’s learn a new word: “tradies”
Michaela Clark: My business provides a range of services that help building contractors, such as plumbers and electricians (affectionately known as “tradies” in Australia), grow their businesses and build lasting assets.
Our core business is Tradies VA, the only specialized virtual assistant and phone answering service for trade contractors in Australia.
In addition, I co-host the number-one podcast for tradies with Warrick Bidwell. It’s called the

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