The Question of Asking Questions

Compare these 2 pop-ups side by side:

They’re exactly the same – except for the headline.
Which one do you think converts better over at
I’ll tell you soon.
But to attempt to answer that question, we need to think through this:

Should you ask questions in your copy?
Should you “get personal” or establish familiarity in your copy?
What happens when a button does or doesn’t reflect a headline? (take a look at the opt-out button above to see what i mean)

Should you ask questions in your copy?
Questions are tricky things.
The words you use

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