Let’s compare bland content to plain bread.
Plain content bread isn’t going to build an authority sandwich for your business; it’s fairly easy to produce and many other places offer it.
Editing and proofreading are the peppercorn-crusted turkey and applewood-smoked bacon you need to layer on top of your plain content bread.
With peppercorn-crusted turkey and applewood-smoked bacon (and maybe even some Dijon mustard or horseradish mayonnaise), you’re able to craft an engaging experience for readers — something savory, a little spicy, and more robust than all the other plain content bread out there.
Building an audience is hard work because you have to offer people an experience they don’t get anywhere else. The winning details that make your content a go-to resource can emerge during the time you take to edit and proofread.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
How to objectively review your own writing
How to transform your content into persuasive and shareable works of art
How to catch more writing mistakes with an underutilized proofreading trick
As you work your way through the material below, think of the following lessons as a mini editing and proofreading course.
The Traffic Light Revision Technique for Meticulously Editing Your Own Writing
I can give you an example of how editing played an important role when I wrote the introductory paragraphs above.
I originally compared editing and proofreading to “peanut butter and jelly.”
A draft of the opening section was complete with this analogy, but when