Book Review: Why “Traction” Fails The Startup Entrepreneur

Two impressive entrepreneurial successes get lost in this customary, been-there-read-that book.
The startup life is no place for the weary.
Gabriel Weinberg and Justin Mares know this all too well. The authors of Traction: A Startup Guide to Getting Customers (S-Curves Publishing, 2014), Weinberg founded DuckDuckGo, an alternative search engine, while Mares is a former executive of Exceptional, which was acquired (for 8 figures) by Rackspace in 2013.
In other words, they’re no strangers to staring convention – and in Weinberg’s case, the societal standard – in the face and giving it

URL to post

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>